Google Glass EE and the importance of timing

Let’s talk about timing. When it comes to innovations like wearable tech, virtual and augmented reality, move too soon and you risk your potential customers not being ready for what you’re pitching. Move too late and you look like a copycat. Apple is still the master at this – just look at the Apple Watch – there were dozens of high profile smartwatch launches before it.

There’s probably no other device that was so penalised for launching early as the Google Glass Explorer Edition. And to be fair to Google, it didn’t launch as a mainstream gadget in 2013 or really the following year. It was always designed to be an “open beta” experiment in AR. Still, it was treated like a failed product.

Which brings us to the now official Google Glass Enterprise Edition.

As promised back in 2015, Google Glass is back with a bang for 2017. That is, if you work in a factory or hospital, let’s say. The clue is in the name – Enterprise Edition – as the lighter, redesigned glasses are programmed with one specific application, personalised to the wearer and their task.

There’s a lot of interesting stuff in here for the future of AR glasses, though. Clients, including Boeing, Volkswagen and GE, are paying $,1300+ per pair. The device has a Glass Pod, which houses all the electronics, and this can be swapped in and out of prescription frames or safety goggles. Battery life is improved as is Wi-Fi speed and reliability. Plus the 8MP camera now features a red light to show when it’s recording, helpful to allay privacy fears.

As for a follow up to the Explorer Edition, on limited or general sale to the public, we return to the question of timing. All Alphabet is saying is that “the Glass team is back at X”. I reckon Google is going to bide its time until Snap or Apple, perhaps, has shown its cards in augmented/mixed reality wearables. It’s not really in its interests to walk out to the end of the diving board, alone, again.

Google is also one of the biggest investors in Florida MR startup Magic Leap which so far has talked the entertainment and productivity talk that you’d expect from a product that is shooting for the mainstream.

February’s Winning Image

Caitlin is celebrating in February

 With the theme of hobbies, February’s winning image was CAITLIN’S shot taken on the tube slide at Stanwick Lakes.

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Nice use of perspective Cait!

We are now all working hard on ideas for March’s theme, which is “Mums”

Check back at the end of month to see our four images, and vote for your favourite.

2017 Topics Challenge – February Voting Open

This month is all about Hobbies and Pastimes – As usual, pick the one that says “Hobbies” to you!

Hover over each image and click the icon to see a larger copy, then vote for your favourite.

2017 Topics Challenge – February “Hobbies”

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January’s Winning Image

Megan is celebrating in January

 

With the theme of celebrate, January’s winning image was MEGAN’S shot of Cait’s birthday.

Off to a great start…

We are now all working hard on ideas for February’s theme, which is “Hobbies”

Check back at the end of month to see our four images, and vote for your favourite.

January Voting Open

Hover over each image and click the icon to see a larger copy, then vote for your favourite.

2017 Topics Challenge – January “Celebrate”

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12 months, 12 topics, 4 photographers

Adobe Spark

 

Our challenge for 2017

Christmas seems an age away, and here we are, nearly at the end of January already, so it is finally time to announce my (well, actually OUR) Photography Project for 2017.

The concept is simple, we have 12 topics (1 per month) that each of will use for inspiration.

Myself, Clare, Caitlin and Megan will each choice our favourite image that we have taken in the month, that we feel best represents the chosen theme.

There are just a few simple rules:

  • The image must be taken in the relevant month
  • Basic cropping, levels and tone editing is allowed, but definitely NO composite Photoshop magic
  • You can use ANY camera you like

Why are we doing this?

The main driver is to get us to be a bit more creative… But it is so much more than that;

The girls take dozens of photos every month, 99% of which are “selfies” that never get to see the light of day – My hope is that they will start to take a closer look at what is around them, and be encouraged to take more photos.

It will also encourage us to get out and about more, and also to plan ahead, so that we have something to look forward to as a family each month.

Although the girls will be encouraged to take shots themselves, if they have a specific idea that they need a hand to set-up, then that is fine… As I say, it is ALL about being creative.

In Print

Digital photography is great, but how often do we actually share those images, or, god forbid, ever print them?! – Our challenge will change that…

The girls got a Canon Selphy CP1200 printer for Christmas – What a super fun, tiny piece of kit… It means that they can print directly from their Phones via Bluetooth in seconds… The paper and inks come in packs, so you never have paper, but no ink, or vice versa. Oh, and the way that the machine prints one colour at a time is super cool – It really is like watching the photo develop!

Screen Shot 2017 01 21 at 11 33 22

So, we will have 4 images printed each month, which we will display at home…

A sense of competition

So, where of YOU come in?

I will produce a blog post at the end of each month, showcasing the four images, encouraging you to vote for your favourite, via a simple poll on the post. For fairness, we won’t tell you who took which image (although you may be able to work some out!).

The photos will also be shared on Facebook and Twitter, so please feel free to give us your feedback… Remember, the competition is NOT about perfect photography; It is about which image you think best represents the theme of the month.

What is coming?

  • January – Celebrate
  • February – Hobbies
  • March – Mums
  • April – Barcelona
  • May – Food and Drink
  • June – Fast
  • July – Something with wheels
  • August – Summer
  • Septemeber – Colours
  • October – Patterns
  • November – Music
  • December – Christmas
With New Year and Cait and Mari’s birthdays in January, we should be able to hit the ground running!
 
Wish us luck
 
 
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