If we’ve said it once, we’ve said it one hundred times – technology is changing, and it’s taking the elearning industry with it. As improvements and upgrades continue to be made to existing tools, and new tools are becoming available, L&D pros are beginning to pivot their goals to take elearning to the next level. To quote the late department store magnate John Wanamaker, “half my advertising is wasted, I just don’t know which half.” Until now, L&D pros have found themselves in a similar position – knowing that something is working, but not being able to measure what, exactly, that is. Now, however, with advances in analytics, reporting, and tools such as xAPI, L&D pros are able to home in on the performance and activities of learners to pinpoint modules and tools that are generating success, or that could use a bit of tweaking.
(Via Kineo blog)