Bugatti might market its products to the world’s richest individuals, but the brand has been surprisingly open to the idea of its products appearing in the egalitarian medium of videogames.
Gamers can already drive the Veyron in titles like Forza Horizon 2 and Gran Turismo 6, but soon the firm will preview its new design language in the Gran Turismo series with a Vision Gran Turismo concept.
For avoidance of doubt, the image above isn’t it – but it is a part of the Vision Gran Turismo concept due to appear at the Frankfurt motor show on September 17.
Instead, Bugatti’s image appears to be one element of the concept’s bodywork, specifically a NACA duct forming part of an exterior panel. The element also seems to include a fin, and a series of aerials.
Bugatti says it’s ‘embarking on a new chapter’ in its corporate history as Veyron sales come to a close and its successor – expected to be called ‘Chiron’ – is readied.
The appeal of Gran Turismo though is that it opens up the Bugatti brand to millions of people worldwide. Only a fraction will ever be Bugatti buyers, but it’s instrumental in building goodwill for the company.
‘Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs,’ explains Wolfgang Dürheimer, President of Bugatti Automobiles.
Despite this, Dürheimer acknowledges that ‘Bugatti is admired and loved by countless people throughout the world,’ and the brand wants to reward this enthusiasm with closer links in the gaming world. ‘This is a project for our fans’, he adds.
Achim Anscheidt, head of Bugatti’s design team, says the Vision Gran Turismo has not been developed merely as a fantasy product, but one that could actually be driven on circuits in the real world. While this is no guarantee the car will be produced, it does suggest features from the car may find their way into the Chiron or other future Bugatti models.
No date has been announced for the Bugatti Vision Gran Turismo’s availability in the game itself, though it’s likely to coincide with its appearance at the Frankfurt motor show next month.
19 Aug 2015
(Via evo: News)